|
May 14, 2024
|
|
|
|
2019-2020 Catalog and Student Handbook [ARCHIVED CATALOG]
|
MRT 2620 - Marketing Management (Capstone) 3 Credit
Prerequisite(s): MRT1010 Serves as a capstone course to allow the student to apply marketing skills acquired in previous coursework toward the preparation of a complete marketing plan. Working in teams, students will research and develop a complete marketing plan, which includes an industry and market analysis, preparation of a market strategy and presentation of the marketing plan. Offered (Spring)
|
|